The Marketing Mix - Promotions

So this is the last post on The Marketing Mix, this blog post will be about Promotions and getting our store more known. Promotions is the process of communicating with the target market and persuading them to buy what you are selling. This includes:

• TV adverts
• use of billboards
• social media activity
• influencers
• online video and banner adverts
• email advertisements
• sponsorship deals
• discounts and special offers
• branding

Our precise targets are students, staff members or even other adults at Hornby High School community who basically like eating a lot of different food and like drinking a lot as well, our main strategy was to get our store more known by advertising it on TV or put posters around the area so that when people walk past they would notice it and hopefully be interested in the edible products we are making. We made so the price for our products are decent and reasonable, if that it can also make customers happy about the price and come and buy some products from us.

Our possible strategy to sell our product will be to set our store up near the Learning Commons since a lot of people walk past the shop and might be able to notice it so the chances are high that people will buy our products. This will be great and a good way to earn profit by selling all our products, due to where we will be putting up our stand there will be a lot of people so the chances will be great to make a big profit.